Brief: Branding a location, city or suburb.
Deliverables are; 3 pieces of stationery - print ready PDF:
Could be any of the following;
Letterhead, business card, email signature, pencil, postcard, notepad, memo pad, magnetic calendar, eraser
Could be any of the following;
Letterhead, business card, email signature, pencil, postcard, notepad, memo pad, magnetic calendar, eraser
Logo & variations:
Logo colour, logo one colour, logo reversed, horizontal/vertical variations, icon, monogram, word mark etc.
Logo colour, logo one colour, logo reversed, horizontal/vertical variations, icon, monogram, word mark etc.
3 digital application mock ups
Could be Instagram page, website, favicon, information kiosk, interactive map (in shopping center), car signage, T-shirt, uniform etc.
Could be Instagram page, website, favicon, information kiosk, interactive map (in shopping center), car signage, T-shirt, uniform etc.
Brand guideline document:
Introduction, mission/vision statement, colour palette (CMYK, RGB, Mono), type usage, clearance space, incorrect usage, imagery and placement examples and more as you see fit. (Minimum 16 pages)
Introduction, mission/vision statement, colour palette (CMYK, RGB, Mono), type usage, clearance space, incorrect usage, imagery and placement examples and more as you see fit. (Minimum 16 pages)
Video of Branding identity guidelines booklet
This video was made with OBS - Open Broadcaster Software.
Song credit - Taking Pictures by Sam Philips
CONCEPT IDEATION
MOOD BOARDS
Mood board - What is out there already, how have others approached artwork and font, styles etc.
Mood Board for branding guidelines. This image was to capture the essence of the location.
Stars Hollow single minded proposition.
Colour palette
Primary logo, Secondary, mono colour and favicon.
Brand use across Print
Postcard series
Postcard Back
Business card
Letterhead
Secondary logo, reversed and mono on stickers
Roll of stickers featuring Secondary logo
Poster
Digital billboard
Brand use across Digital
Satrs Hollow Google search page
Air BNB listing
Brand use across Merchandise
Leather pouch with key ring
Tote bag
Mug
Hoodie and beanie
