Botanical Blooms candle range - Packaging Design
Packaging Design for Luxury Candle Set
For this project, I designed a complete packaging solution for a luxury candle set,
focusing on elegance and cohesion. The project includes:
focusing on elegance and cohesion. The project includes:
Four Unique Labels: Each tailored for different candles, featuring a consistent
brand identity.
brand identity.
Individual Candle Boxes: High-quality, visually appealing boxes for each candle, designed to enhance the unboxing experience.
Nets/Dielines: Detailed dielines to ensure precise production and assembly.
The design reflects a sophisticated aesthetic, with a harmonious colour palette, consistent typography, and thoughtful decorative elements. This project demonstrates my ability to create cohesive and memorable packaging that enhances the overall product experience.
RESEARCH
To determine the direction of this packaging project, I began by creating two mood boards to explore different design concepts. After thorough consideration, I recognised that seasonal products might face a shorter sales period, potentially limiting their market appeal. Consequently, I chose to design a set of four candles. My decision was guided by my personal interest in candles and my insight into the target market, ensuring that the final product would be appealing and marketable year-round.
IDEATION
PROTOTYPING
ASSEMBLY
ADVERTISING
Botanical Blooms candle range
Mandarin Zest Garden scented candle by Botanical Blooms
Lavender Chamomile Calm candle by Botanical Blooms
Berry Botanica candle by Botanical Blooms
Sweet Citrus Soiree candle by Botanical Blooms
Instagram mock ups
Sweet citrus soiree Instagram Ad
Mandarin zest garden Instagram Ad
Berry botanica Instagram Ad
Lavender chamomile calm Instagram Ad
Poster advertisement and mock up
Mothers Day promotional poster
Promotional poster in situ
Dwell magazine advertisement
and mock ups
and mock ups
Mothers Day gift guide for Dwell magazine advertising mock up
Product profile Ad for Dwell magazine mock up
Double page spread magazine mock up
Double page spread magazine mock up
Outer Packaging Design
Outer packaging with die lines
Label designS
Inner label with cut contour lines - vinyl sticker design
Warning label design
Inside warning label
Inside warning label with cut contour
Merchandise Product Development
For this project, merchandise product samples were ordered through Art of Where and Printify. I created templates on Printify for patterned ring-bound journals, envisioning them as complementary merchandise for the candle set. To enhance the branding, I plan to attach Botanical Blooms logo stickers to the front covers. Additionally, I may need to add a clear sticker on the back with the Paisley Home manufacturer's logo and address. I also intend to print custom stickers to wrap around pens to accompany the journals.
Moreover, I designed and ordered long silk scarves from a Canadian company called Art of Where. These scarves are intended to be used as prize giveaways for customers participating in competitions on the Botanical Blooms website. This strategy aims to build an email list and generate excitement and value for the product, particularly during launch events around Mother’s Day.
Notebook mock up
Berry Botanica silk scarf mock up
Notebook mock up
Sweet Citrus Soiree silk scarf mock up
Notebook mock up
Lavender Chamomile Calm silk scarf mock up
Notebook mock up
